The Define Markups tool is found within the Edit Items menu. Clicking this button will reveal all of the tools within the menu.
Once the menu is open, you will see checkboxes appear next to all of the items in the builder.
Check off the items you would like to markup
Select the "Define Markups" option
In the overlay that appears, you will have the option to set either a Markup or a Margin.
Markup is the percentage difference between the actual cost and the selling price, while Margin is the percentage difference between the selling price and the profit. Most users will use the markup tool to set their price based on cost. However, if there is a specific desired profit margin, we give you the ability to achieve that using the margin field on the right.
3. Once you have entered a percentage, click the Update button beneath the field that you used. This will apply the Markup to all of the items that you selected.
NOTE: Markups are based on the COST of items. If you do not have any cost set, the Markup will still be applied, making the Price of the item $0.00.