Our % Define Markups tool allows you to mark up your equipment by setting a margin, or setting a markup percentage.
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The terms margin and markup are often mistaken as interchangeable words with the same/similar meaning. However, these terms have different meanings.

Margin is the difference between the selling price and the profit. 

Calculation:
(Price - Cost)/Price = Margin %
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Example: An item has a $100 Price and a $50 Cost.

(100-50) / 100 = 0.50, which is a 50% Margin.

​Markup is the difference between the cost and the selling price.

Calculation: 

(Price - Cost)/Cost = Markup %

Example: An item has a $100 Price and a $50 Cost.

(100-50) / 50 = 1.00, which is a 100% Markup.

We hope this helps! Please reach out to us in Support chat if you have any questions 🙂