Our % Define Markups tool allows you to mark up your equipment by setting a margin, or setting a markup percentage.

The terms margin and markup are often mistaken as interchangeable words with the same/similar meaning. However, these terms have two different meanings:

Margin is the difference between the selling price and the profit. 

(Price - Cost)/Price = Margin

is the difference between the  cost and the selling price.


(Price - Cost)/Cost = Markup

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