Our % Define Markups tool allows you to mark up your equipment by setting a margin, or setting a markup percentage.
The terms margin and markup are often mistaken as interchangeable words with the same/similar meaning. However, these terms have different meanings.
Margin is the difference between the selling price and the profit.
Calculation:
(Price - Cost)/Price = Margin %
Example: An item has a $100 Price and a $50 Cost.
(100-50) / 100 = 0.50, which is a 50% Margin.
Markup is the difference between the cost and the selling price.
Calculation:
(Price - Cost)/Cost = Markup %
Example: An item has a $100 Price and a $50 Cost.
(100-50) / 50 = 1.00, which is a 100% Markup.
We hope this helps! Please reach out to us in Support chat if you have any questions 🙂